Musicians' Pension Fund
Dorbar Group Benefits
Ridley Funeral Home
Watershed Designs
ring : 416.252.0294
write :
meet : 58A Mimico Ave. Toronto, ON M8V 1R3

Branding is a value that you feel in your gut


That's why creating your visual brand identity is a worthwhile challenge. A brand that reflects your values, services, and delivery promises adds as much to your bottom line as any other asset.

Building a strong brand is a multi-phase process: to be sure it accurately reflects your business, we act almost as a mirror - learning as much as we can about your business. Once we've done that, we figure out a way to visually communicate this.

We've developed award-winning brand identities and campaigns for a number of clients using our multi-phased process. Let us do the same for you.


"Our pick as the outstanding submission in this category - The Musicians' Pension Fund - stood out in our minds as the most striking example of the design process adding value to the rebranding beyond the usual mark of identity and applications. Ledden Design listened to their client (quite literally, in this case) and proposed a change in the naming of the organization which both "informalises" the corporate entity and more accurately reflects the way they present themselves to their stakeholders on a day-to-day basis. This struck us as more than good design - it's good business."
– RGD 2008 Design at Work, Judges' Pick Brand Award:, Darren Wilson, RGD and Colleen Vecsi (Judges)
"Our goal, so we thought, was to simply update our look. Ledden Design, through focused questions, surveys, and interviewing, helped reinforce and further reveal our unique approach in the benefits marketplace. The result is beyond a new look - we enjoy a transformed image that reflects our commitment to our clients business needs. Our corporate branding is applied throughout all our communications. Well done."
– Greg Newton, Owner, Dorbar Group Benefits